Top Reasons Why Internet Lead Generation Is a Lot Better Than Telemarketing

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Good news! Marketers these days have plenty of marketing approaches to choose from. 

They can settle for the very cheap, which include simple flyers and brochures, to the most expensive such as a spot in the Superbowl. They can also make use of new technology such the World Wide Web or even the telephone. 

But here is the bad news is not all of them will work. Some of them will generate the most number of leads for your business while the others will not even give you any. There are a number of them that will provide you with an ROI while the rest could just be plain advertising expenses. You may also realize that if all things are created equal, Internet lead generation is so much better than telemarketing. 

Here are the reasons why:

1. Internet is available 24 hours a day, 7 days a week. Yes, we are talking about constant marketing. You may ask, though, how one will be able to do it. A good Internet marketer can always create an opt-in page. This is also a landing page, if he is using Google ads. It is basically just one page that talks about the benefits and features of his product or service. If a visitor is interested to know more about it he can sign up, and he becomes a prospect or a business Internet lead. 

Telemarketing on the other hand can always get cut off by a lot of things. You may have to stop when you need to run some errands, clean the house, fetch the kids, do your full-time work, or even when you sleep. 

2. The World Wide Web is a lot cheaper. Since there are more Internet providers available, the competition among them becomes tough. To attract more customers, they would usually bring down the price of their service. In fact, they can offer a bundle, where they can give away a phone and Internet line at a much cheaper price. Most of all, when it comes to online marketing, there are some strategies that are available for free. 

For example, you can attract more prospects by submitting articles to article directories and press release websites. Most of them do not cost anything. You just need to open your own personal account. You can also promote your business through social networking websites such as MySpace and Facebook. Again, they are completely free. You may also set up a blog account or participate in forums, where you can place links to your opt-in page in the Signature box. 

I really do not need to tell you about the costs of telephone services. Even if they appear to be affordable at the beginning, they will still be very expensive since you are going to place a lot of calls every month. 

3. The Internet has a much bigger reach. It’s easy for you to go global with the World Wide Web than with your telephone. Have you ever considered using your own phone line to call prospects living in Asia or in Europe? Perhaps you do, but you may be hesitant. This is because you know that it’s going to cost you a lot. It will also hurt your business if you won’t be able to convert a lot of your leads to customers. It only means that you’re spending without getting anything in return. 

The Internet, on the other hand, already provides you a venue to reach out to thousands of people who are scattered all over the world. There’s no need for you to think about long-distance or roaming charges. 

Visit our lead management software sponsor: www.leads360.com

Improve Lead Management and Generate Sales

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There are a lot of business owners who would put the blame of the failure of their lead generation to their software:

“I got the wrong one.”

“It was too difficult to manage than my good-old Excel sheet.”

“I cannot share it with my salespeople.”

“It doesn’t produce the kind of report I would like.”

“I thought it could run 24 hours, 7 days a week.”

Okay, stop it. The truth is that there’s nothing really wrong with the lead manager. It will be useful as long as you know how to use it to your advantage. Therefore, what you should strive is how you can effectively manage your leads. 

Here’s the Problem

Most businesses really don’t care about their leads—or their importance to their growth. Sometimes they already have their prospects, and yet they don’t track them. In fact, more than 60 percent of these sales leads remain untracked. This is also the same percentage of people who will look for other companies for their products ands services. A good portion of them could have been tracked, but the company has not devised a mechanism to nurture them. It would not be long before their interest would wane. By the moment you’re ready with your offer, they are no longer hearing it from you. And if these weren’t enough, around 80 percent of your marketing campaigns are useless, simply because you’re not doing anything with the results or the leads. 

Make It a Sustained Effort

Are you a businessperson who would send catalogs or e-mails only when you have something to offer? When there’s none, your prospects would not be hearing from you? Then, you have no one to blame for the failure of your marketing strategies than you. You may have forgotten that an effective lead management is a sustained effort. This means that you have to make it a point to not only track or nurture your leads today but regularly. They may not be your leads for this campaign, but you will surely make use of them very soon. By nurturing and tracking them, it will be very easy for you to convert them to sales-ready leads. 

Stick with the Pareto Principle

Do you know the Pareto principle? To put it simply, around 20 percent of the things that you do matters. When it comes to your lead management there’s no point in spending too much effort, money, and time on a lot of leads when only 10 percent of them are actually your real prospects. You would learn that you can earn more when you stick with the 10 percent since they easily bite to your offers, spread the news to their friends, and get more leads for you. They will also be the same ones who will hear you out first when you have a new product or service coming up. They can help you generate an excellent ROI at the least amount of time. 

How to Judge Your Lead Management

So how do you exactly know that you’re managing your leads very well? You will know it when you can immediately send the information that your leads need. It can pertain to your products or services, or to your business as a whole. You will also know it if you can easily enter all the information that you can derive from them into your lead manager. This way, when you’re ready to track, all the contact details are already in place and in order. 

With proper lead management, you are giving your business a chance to grow through a powerful group of people: your leads. 

Visit our lead management software sponsor: www.leads360.com